I’m not one of those people who believes in a million laws and principles about running an awesome business. I do, however, believe in a few simple truths. One of them is that you can’t sell if you’re desperate. I don’t know why that’s true, but I’ve seen it work against amazing people over and over again. 

It could be pheromones or some sort of subconscious message our body language sends, but it’s nearly impossible to sell (and that includes yourself in interviews) when your feeling desperate. 

That can be really hard news to bear if you’re feeling desperate. If you’re in a situation where the rent is due and the fridge is empty, you want to hear that there’s an easy path- a sure fire way to change your situation. 

It’s not easy.

It’s doable, but it’s not easy. 

You see there is a huge difference between being in a desperate situation and feeling desperate. If you can get rid of the feeling despite the situation, you can think and act beyond and change the trajectory of your story. 

The success stories of the unemployed and homeless who started businesses aren’t lies. It’s possible. It just doesn’t happen overnight. 

It is not the realm of few, but of anyone who keeps stepping forth and setting aside the feeling of desperation. 

The first step – always – is getting rid of the feeling of desperation.

The hard part is doing it despite circumstances. 

You cannot think clearly when you are in crisis. That’s why abused women tend to make some pretty bone headed decisions. It’s not easy to make good decisions when your mind is messed up by crisis situations. 

So how do you get rid of feelings of desperation? 

You essentially have two options – dig deep inside yourself or reach out for help. 

Downloading my free guide on calming down in the moment techniques may help too. You’ll find the sign up on the side. 

Till next time,


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